Siduri Holographic Sweepstakes Official Rules


1. SWEEPSTAKES PERIOD:  The Siduri Holographic Sweepstakes (the “Sweepstakes”) will begin on November 1, 2021 at 12:01 AM Pacific Time and end on December 31, 2021 at 11:59 PM Pacific Time (the “Sweepstakes Period”). All entries must be submitted during the Sweepstakes Period to be eligible. This Sweepstakes is subject to these official rules (“Official Rules”).

2. SPONSOR & PRIZE SUPPLIER:  This Sweepstakes is sponsored by Jackson Family Wines, Inc., d/b/a Siduri, 425 Aviation Blvd., Santa Rosa, CA 95403 (“Sponsor”). In addition to Sponsor, prizes for this Sweepstakes will be supplied by Microsoft Corporation and Rock Paper Reality (collectively, the “Prize Suppliers”).

3. ELIGIBILITY: This Sweepstakes is only open to legal residents of the United States and the District of Columbia, who are at least twenty-one (21) years of age (“Entrants”). This Sweepstakes is void in Puerto Rico, the U.S. Virgin Islands, U.S. Military installations in foreign countries and all other U.S. territories and possessions and wherever else restricted or prohibited by law, or where Sponsor is unable to obtain regulatory approvals.

The following persons are not eligible: (1) employees, officers, directors, agents, or representatives of (a) the Sponsor; (b) the legal, promotion and advertising agencies of the Sponsor; (c) any entity connected with the production or administration of the Sweepstakes; (d) licensed alcoholic beverage retailers, wholesalers, or distributors; and (e) any parent company, affiliate, subsidiary, agent and representative of any entity referred to in (a), (b), (c), or (d); and (2) immediate family members (defined as spouse, mother, father, sisters, brothers, sons, daughters, uncles, aunts, nephews, nieces, grandparents and in-laws, regardless of where they live) and those living in their household (whether or not related) and of any person referred to in (1) above. This Sweepstakes is subject to all applicable federal, state and local laws.

4. MANDATORY SOCIAL MEDIA DISCLOSURE: This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with any Social Media Entities (defined below). Social Media Entities include, but are not limited to, Facebook, Twitter, Instagram, Pinterest, YouTube and Tumblr. The information you provide will be used by Sponsor for administering this Sweepstakes and for marketing purposes in accordance with Sponsor’s privacy policy, located at

5. HOW TO ENTER:     There are two methods of entry for the Sweepstakes:      

  1. Online Entry. During the Sweepstakes Period, visit and follow the instructions for entry. Entries must be received during the Sweepstakes Period.
  2. Email Entry: During the Sweepstakes Period, email with the subject line Siduri Holographic Sweepstakes and in the body of the email provide your first name, last name, date of birth, and telephone number. Entries must be received during the Sweepstakes Period.

Limit one (1) entry per person per day. Each Entrant can only use one (1) email address/telephone number to register for, or otherwise participate in the Sweepstakes. If it is discovered that a person has attempted to: (i) register more than one (1) time during the Sweepstakes Period; and/or (ii) use more than one (1) email address/telephone number to register for, or otherwise participate in, the Sweepstakes; then (in the sole and absolute discretion of the Sponsor) they may be disqualified from participating in the Sweepstakes. Use (or attempted use) of multiple names, identities, telephone numbers and/or any automated, macro, script, robotic or other systems(s) or program(s) to register for or otherwise participate in this Sweepstakes is prohibited and is grounds for disqualification. Sponsor is the official timekeeper of the Sweepstakes. All registrations are subject to verification at any time. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification) to participate in this Sweepstakes. Failure to provide such proof to the satisfaction of the Sponsor in a timely manner may result in disqualification of the applicable registrations that cannot be verified to the satisfaction of the Sponsor, in its sole and absolute discretion.

6. PRIZE: The prize is a trip to Microsoft for one (1) hour of studio time to film their personal hologram (the “Hologram”) for winner (“Selected Entrant”) and their guest (“Guest”), both of whom must be at least 21 years of age (the “Prize”).

The trip includes:

  • Microsoft Studio Time ($10,000)
  • Day of Microsoft Costs - Covid Officer, PPE Kit, PCR Tests, Snacks, Lunch ($2,000)
  • Hosting of Hologram for 2 months by 8th Wall ($200)
  • Rock Paper Reality Development of Hologram ($10,000)
  • Dinner in San Francisco for 2 nights (Thursday and Friday) ($500)
  • One (1) hotel room for three (3) nights’ lodging in San Francisco and Sonoma (standard room, double occupancy, at hotel of Sponsor’s choice with a 3-star rating or higher) ($1,500)
  • Two (2) round-trip coach airfare tickets to SFO from a major airport closest to Selected Entrant’s residence to an airport in or near SFO on an airline selected by Sponsor, in its sole discretion ($1,000)
  • Lunch (Saturday and Sunday) ($200)
  • Dinner in Sonoma (Saturday) ($300)
  • Vineyard & Educational Tour of Siduri ($300)
  • Helicopter Tour ($1,500)
  • Rental Car for 3 (3) days ($500)

Meals and all other incidentals excluded unless provided herein. Total Approximate Retail Value (“ARV”) of Prize is Twenty-Seven Thousand Five Hundred Dollars and Zero Cents ($28,000.00) based on a departure from New York, New York. ALCOHOL WILL NOT BE INCLUDED IN ANY PRIZE.

Travel must be completed by May 31, 2022 and Selected Entrant will not be eligible to receive substitute prize if unable to travel in May 31, 2022, unless otherwise determined by Sponsor in its sole discretion. Selected Entrant and Guest must travel together on the same itinerary. Selected Entrant must notify Sponsor of requested travel times, and all such itineraries are subject to approval or modifications at the Sponsor’s discretion. The Selected Entrant and Guest must each sign and return a travel release before any ticketing of travel occurs at least forty-five (45) days in advance; otherwise Sponsor reserves the right to alter the request to accommodate availability.

The Selected Entrant and Guest must have all necessary identification and/or travel documents (e.g., a valid driver’s license, or passport if necessary) required for travel, and must not have any restrictions on travelling. To be awarded the rental car portion of the Prize, the Selected Entrant must have a valid driver’s license and insurance allowing the Selected Entrant to legally drive in the State of California. Once the travel guest is selected they may not be substituted, except in Sponsor’s sole and absolute discretion.

Sponsor reserves the right to make all selections regarding the contents of the Prize. Selected Entrant may choose their Guest. Guest must be twenty-one (21) years of age or older at the time of travel and will be required to execute an affidavit of eligibility and, along with the Selected Entrant, a travel release form. Guest must comply with all of the conditions of these Official Rules. If Guest does not comply with all of the requirements as outlined in these Official Rules, the Sponsor may require the Selected Entrant to choose a new Guest in which case the provisions of this section shall apply to such new selected Guest. All travel dates and arrangements are subject to change, availability, and Sponsor’s approval. Selected Entrant and Guest assume the risk of any inherent or unforeseen dangers associated with travel.

Travel and hotel accommodations are subject to capacity controls, availability, blackout dates and other restrictions, all of which are subject to change at Sponsor’s sole discretion. The Selected Entrant will be responsible for the taxes associated with airfare at the time of booking. Airline tickets are non-transferable. Paid upgrades or upgrades using frequent flyer mileage are not available.

Selected Entrant and their Guest may be required to provide a credit card at hotel upon check-in for incidentals. All costs and expenses not specifically listed as included in the Prize are the sole responsibility of the Selected Entrant or Guest, as applicable, including without limitation, installation, additional meals, optional excursions, trip protection, coverage, hotel extras, phone and internet service, laundry service, in-room movies, personal items, mini-bar, baggage handling, gratuities, special airport fees, 9/11 security fees, and taxes, if any. Neither Sponsor nor any of its prize suppliers will replace any lost or stolen Prize or any component thereof once delivered to the Selected Entrant. Any and all activities related to use of the Prize, including, without limitation, aircraft travel and travel by rental car, are at the Selected Entrant’s and Guest’s own risk and subject to whatever restrictions are imposed by the entities that govern such activities

If, in the sole judgment of Sponsor, air travel is not required due to the winner’s proximity to the City and County of San Francisco, then ground transportation may be substituted for roundtrip air travel at Sponsor’s sole and absolute discretion. The difference in value will not be awarded to the Selected Entrant.

Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any acts or omissions whatsoever by the air carriers, hotels, venue operators, transportation companies, prize providers or any other persons providing Prize-related services or accommodations. Selected Entrant and Guest are also responsible for obtaining travel insurance (and all other forms of insurance) at their option and hereby acknowledge that Sponsor has not and will not obtain or provide travel insurance or any other form of insurance for them.


Selected Entrant is not entitled to any surplus between actual retail value of prize and stated ARV and any difference between stated ARV and actual value of the prize will not be awarded. No substitution, transfer, or cash redemption of prize, except by the Sponsor, who reserves the right to substitute a prize with another prize of equal or greater value should the advertised prize or any part of it become unavailable for any reason as determined by Sponsor in its sole discretion. Gift cards are subject to the rules and conditions of issuing vendor. If the Selected Entrant does not want a portion of the prize, that portion is forfeited. All federal, state, or local taxes on any prize are the sole responsibility of the prize winner. Winner may be issued an IRS Form 1099 for the ARV of any awarded prize.

7. WINNER SELECTION: A winner will be selected from among all eligible entries received for the Sweepstakes, in a random drawing to take place on or about February 1, 2022. Odds of being selected are determined by the number of eligible entries received during the Sweepstakes Period.

8. NOTIFICATION: Selected Entrant will be notified via email or telephone number on or about February 1, 2022. In order to be eligible to receive the Prize, Selected Entrant and Guest will be required to sign and return within five (5) business days of receipt an affidavit or declaration of eligibility and liability/publicity release and any other required materials, which: (i) confirms compliance with these Official Rules; (ii) acknowledges acceptance of the Prize as awarded; (iii) releases the Sponsor and each of their respective officers, directors, agents, representatives, successors and assigns from any and all liability in connection with this Sweepstakes, their participation therein and/or the awarding and use/misuse of the Prize or any portion thereof; and (iv) agrees to the publication, reproduction and/or other use of their name, address, voice, statements about the Sweepstakes and/or photograph or other likeness without further notice or compensation, in any publicity or advertisement carried out by or on behalf of the Sponsor in any manner whatsoever, including print, broadcast or the internet. If the Selected Entrant: (a) fails to return the properly executed Sweepstakes documents, including Guest’s affidavit/declaration form, within the specified time; and/or (b) cannot accept the Prize as awarded for any reason; then they may be disqualified (and will forfeit all rights to the Prize) and the Sponsor reserves the right, in its sole and absolute discretion, to randomly select an alternate eligible entrant from among the remaining eligible entries, such drawing to be conducted on or about February 15, 2022. Any alternate winner so selected will be notified by via email or telephone number on or about February 15, 2022 (in which case the provisions of this section shall apply to such new Selected Entrant, modified as necessary). Note that provision of your social security number may be required.

9. LICENSE.  By entering into this Sweepstakes, Entrant grants Sponsor, without compensation or further notice of any kind, the perpetual, irrevocable, royalty-free, nonexclusive, transferable, fully paid up, worldwide right (including moral rights) and license to (i) to use, perform, exhibit, reproduce, manufacture, construct, make derivative works from or otherwise exploit the Selected Entrant’s Hologram (in whole or in part) in any manner and in any and all media now known or hereafter devised and (ii) use, copy, perform, reproduce, display, edit, modify and distribute any portion of the Hologram or related materials, including but not limited to use of your appearance, likeness, voice or name, and to prepare derivative works of, or incorporate into other works, such submitted material, and to grant and authorize sub-licensees of the foregoing, without further compensation to you. Entrant further agrees, without compensation and upon Sponsor’s request, to complete, sign and return any additional documentation that may be required by Sponsor relative to such grant of rights.

10. HOLOGRAM CONTENT GUIDELINES. The Selected Entrant’s Hologram must comply with the Content Guidelines set forth herein. The Content Guidelines are for purposes of illustration only and Sponsor or Prize Sponsors may reject a Hologram which is otherwise deemed inappropriate and/or not in full compliance with these Official Rules in their sole discretion.  Holograms will be rejected if they contain any of the following materials (also referred to as “scenarios”): 

a. Material that violates the rights of publicity, privacy, trademark, or copyright of any third party; 

b. Material that is obscene, offensive, profane, violent, discriminatory, libelous, slanderous, abusive, hateful, defamatory or unfit for publication;

c. Material that promotes any particular political agenda or message;

d. Material that communicates messages inconsistent with the positive images and/or good will to which Sponsor wishes to associate;

e. Material that violates any law;

f. Material intended to promote a commercial/business enterprise, a charity, political, religious (or other) cause;

g. Scenarios portraying underage drinking, alcoholism/alcohol abuse or drunk driving; 

h. Scenarios depicting situations where alcohol is being consumed rapidly, excessively, involuntarily, as part of a drinking game, or as a result of a dare. Scenarios depicting situations where alcohol is consumed in an irresponsible fashion;

i. Scenarios portraying persons lacking control over their behavior, movement, or speech as a result of consuming alcohol or in any way suggesting that such conduct is acceptable;

j. Scenarios portraying or implying illegal activity of any kind by a potential Selected Entrant or any other individual;

k. Scenarios portraying alcohol drinking before or during activities, which for safety reasons, require a high degree of alertness or coordination.

l. Materials appealing primarily to persons under the legal drinking age including Santa Claus, cartoon characters, language and symbols;

m. Language or images that are lewd or indecent; scenarios portraying sexually explicit activity as a result of consuming alcohol; language or imagery depicting or containing graphic nudity;

n. Language or imagery that employs religion or religious themes;

o. Scenarios portraying consumption of alcohol as being important to education or directly or indirectly degrading studying;

p. Language or imagery that suggests that alcohol is needed for social, financial, educational or athletic success.

By entering, you represent and warrant that your Hologram shall be entirely your own work, owned by you, or otherwise authorized and you are not under any contractual obligations, including guild and/or union memberships, that would prohibit you from participating fully or would limit or impair Sponsor’s ability to use your Hologram royalty-free and in any form of media. Entrant agrees to indemnify Sponsor against any and all claims of infringement or invasion of privacy for any use by Sponsor of the Hologram.

11. CONDITIONS: Selected Entrant consents to the use of their name, voice and/or likeness by the Sponsor for advertising purposes without additional compensation unless otherwise prohibited by law. All entries must be complete to be eligible and the Sponsor is not responsible for late, lost, stolen or misdirected mail/email. All entries become the property of the Sponsor and will not be returned.

By entering, participants and Selected Entrant agrees to be bound by the Official Rules and release the Sponsor and its parents, partners, affiliates, subsidiaries, officers, agents, employees, advertising agencies, and all others associated with the development and execution of the Sweepstakes from and against any and all liability with respect to or in any way arising from the Sweepstakes and/or use of the prizes, including, without limitation, liability for death, personal injury, damage or loss. All decisions of the Sponsor are final and binding; and Entrants agree to waive any right to claim ambiguity in the Sweepstakes or Official Rules, except where prohibited by law.

Disputes will be governed by the internal laws of the State of California and venue for any legal action or claim must be brought in a court of competent jurisdiction in California. The Sponsor reserves the right to disqualify any Entrant it finds to be tampering with the operation of the Sweepstakes or violating the Official Rules.

12. LIMITATIONS OF LIABILITY: The Sponsor is not responsible for: (a) lost, late, misdirected, undeliverable, incomplete, illegible or indecipherable entries due to, among other things, system errors or failures or otherwise, or faulty transmissions or other telecommunications malfunctions, bugs and/or problems related to the online entry; (b) technical failures of any kind; (c) failures of any of the equipment or programming associated with or utilized in the Sweepstakes; (d) unauthorized human and/or mechanical intervention in any part of the entry process or the Sweepstakes; (e) technical or human error that may occur or be encountered by Entrants in the entry process, or by the Sponsor in the administration of the Sweepstakes or the processing of entries, including computer system, phone line, hardware, software or program malfunctions, the presence of computer viruses or other errors, failures or delays in computer transmissions or network connections that are human or technical in nature; (f) any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries; or (g) any injury or damage to persons or property (including death) which may be caused, directly or indirectly, in whole or in part, from any Entrant’s participation in the Sweepstakes or receipt or use of any prize. Sponsor may prohibit an Entrant from participating in the Sweepstakes or winning a prize if, in its sole discretion, it determines such Entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, deception, or any other unfair playing practices of intending to annoy, abuse, threaten, undermine or harass any other players or Sponsor representatives. In the event of a system malfunction or the presence of a virus, the Sponsor reserves the right to modify or terminate the Sweepstakes at its sole discretion.

Moreover, Sponsor reserves the right, in its sole and absolute discretion, to cancel, amend or suspend this Sweepstakes, or to amend these Rules, in any way without prior notice or obligation, in the event of any accident, printing, administrative, or other error of any kind, or for any other reason whatsoever.

13. WAIVER OF JURY TRIAL: Except as prohibited by applicable law and as a condition of participating in this Sweepstakes, each Entrant hereby irrevocably and perpetually waives any right they may have to a trial by jury in respect of any litigation directly or indirectly arising out of, under or in connection with this Sweepstakes, any document or agreement entered into in connection herewith, any prize available in connection herewith, and any of the transactions contemplated hereby or thereby.

14. PRIVACY AND PUBLICITY: All personal information collected by the Sponsor will be used for administration of the Sweepstakes. The Sponsor reserves the right and all Entrants expressly agree that the Sponsor may use the name and/or pseudonym of the Selected Entrant and/or all photographs and videos at whatever location such visual material may be produced, except as prohibited by law. Use may include the Internet, such as the websites of the Sponsor, its social network pages including Facebook, Twitter, Instagram, YouTube, etc. and other publicity, magazines, catalogs or other media. In addition, Entrants may elect to receive email correspondence from, or on behalf of Sponsor subject to Sponsor’s privacy policy. Please refer to Sponsor’s privacy policy located at to learn how to unsubscribe and for important information regarding the collection, use and disclosure of personal information by Sponsor.

15. OFFICIAL RULES AND WINNER LIST: For a copy of these Official Rules or the Selected Entrant list, please send a request and a self-addressed, stamped envelope (WA and VT residents need not affix return postage) to: Siduri Holographic Sweepstakes, 425 Aviation Blvd., Santa Rosa, CA 95403. (Requests must be received by March 31, 2022.)


© 2021 Siduri, Santa Rosa, CA.